The Attitude of Persistence

We are made to persist.that’s how we find out who we are.” — Tobias Wolff

“The difference between perseverance and obstinacy is, that one often comes from a strong will, and the other from a strong won’t.” — Henry Ward Beecher

“They key of persistence opens all door closed by resistence ” — John Di Lemme

Develop the balance between taking risk and success as a Self-Employed

Learn why you need an attitude of Persistence

The attitude of persistence is the key for the self-employed to achieve his dreams. To be successful you need to never give up until you have reached your goal. Your attitude must be one of persistence and determination. Nothing can take the place of persistence. Persistence can be defined as the power to hold on, despite everything; the power to endure; the ability to face defeat again and again and not give up (8 Attitudes of Success, 2011, Munroe, 2005:263). Winston Churchill defined success as “stumbling from failure to failure with no loss of enthusiasm”.

To be successful you have to develop the habit of focus. You have to fully understand that your thoughts lead to your emotions and these lead on to your behaviour and actions. This behaviour and actions then lead to your results – be they negative or positive.

We therefore have to consciously focus on what we want and bring it into our awareness to make it a reality. This ability to be absolutely consciously aware and to think about what we are thinking is a major asset to successful people (8 Attitudes of Success, 2011).

The key to success is staying focused on your goals that are in line with your purpose (Munroe 2005:247). Your purpose is the key to your passion and that drives your motivation that sustains your focus. If you have found your real dreams and mission, you will be naturally committed to it; you will truly want to do it.  You will be full of natural energy, enthusiasm and perseverance to follow the path necessary (Munroe, 2005:224, Senge, 1990:148). Setting the appropriate goals accounts for around 75 percent of success. The other 25 percent is a combination of focus, desire, preparation and hard work (Meyer, 2008).


Understand why focus is important to achieve your goals

Focus to achieve your dreams --Persistence

In order to succeed we need complete focus on what we wish to accomplish. We need to focus on where we want to go in life. We must have total commitment to accomplishing our goals. We have to continually reinforce what we are doing and why we are doing it in order to keep our focus. This is why it is important to aspire to greatness rather than mediocrity. The more worthy the task, the easier it is to apply focus, as the eventual rewards will be much greater (, 2014).

We need to make sure that we focus our energies on what we can achieve, not on things that are outside of our control. Wasting our time, talent and emotional energy on things that are beyond our control is a recipe for failure.  We have to invest our energy in the things we can change (Chernoff, 2014). We therefore have to manage our plans towards achieving our dreams. We have to use our focus and discipline to follow our goals, day-by-day (Covey, 1994:148).

Self-control is extremely important for focus; it regulates our focus and orders our plans (Munroe, 2005:267). This self-discipline leads to self-management, to keeping us focused on our set of goals and committed to reaching them. If we cannot learn to control our thoughts, we cannot learn to control ourselves and we will never have the opportunity to control our lives (Munroe, 2005:268). We can only develop this kind of self-discipline if we truly have a clear vision of our dreams and a definite focus on our goals.

“Get going. Move forward. Aim High. Plan a takeoff. Don’t just sit on the runway and hope someone will come along and push the airplane. It simply won’t happen. Change your attitude and gain some altitude. Believe me, you’ll love it up here.” ― Donald Trump

Importance to work to achieve your goals

A dream doesn’t become reality through magic; it takes sweat, determination and hard work”.–Colin Powell

In order to reach our goals and therefore our dreams, we need to work hard. We need to stop waiting around for things to work out.  We need to act on our decisions (Chernoff, 2014). In order to succeed we need 100% effort.  We need to be prepared to put in all the effort necessary to achieve success. Colin Powell summarised it as follows: “A dream doesn’t become reality through magic; it takes sweat, determination and hard work”.

The longer we procrastinate, the higher the likelihood that we won’t do something. Action is important for self-confidence to develop. With every small success we learn to take bigger and better risks. Success won’t fall in your lap; you have to pursue it. You really have to put one foot in front of the other and start on your journey (Zeilinger, 2013).

Remember the words of Leo F. Buscaglia: “The person who risks nothing, does nothing, has nothing, is nothing, and becomes nothing. He may avoid suffering and sorrow, but he simply cannot learn and feel and change and grow and love and live” (Simuyemba, 2014).

Understand the importance of Risk and Safety

What is your driving force--Persistence

The need for security is one of the things that keeps us from taking risks. We want to stick to the familiar and predictable. We like things we can control and know well. This need for security is what keeps most people from living a truly satisfying and successful life. The illusion of safety blinds us to the fact that life is passing us by (Simuyemba, 2014).

Hellen Keller said: “Security is mostly a superstition. Life is either a daring adventure or nothing.” We have to take action in order to succeed. We have to take risks, they are just part of the process towards success (Zeilinger, 2013, Simuyemba, 2014).

Embracing risk-taking helps you overcome a fear of failure. Fear of failure is a major roadblock to success. Fear and doubt keep us from taking risks. If we are too scared to be challenged, we cannot reach our higher selves. Only if we are willing to walk over the edge can we succeed. Risk is an opportunity to succeed rather than a path to failure (Zeilinger, 2013, Simuyemba, 2014).

John W. Holt said that “If you’re not making mistakes, you’re not taking risks, and that means you’re not going anywhere.” We learn from risks and those lessons may lead us on an important, new path. Risk-taking provides an opportunity for internal growth. Making mistakes is part of taking risks and it is part of growing. The key is to learn from your mistakes and keep moving ahead (Simuyemba, 2014, Zeilinger, 2013, Chow, 2013, Covey, 1994:91).

Your attitude must be one of persistence and determination

“Never, never, never give up.” Winston Churchill

“If you’re going through hell, keep going” Winston Churchill

There are many talented people who are unsuccessful, there are many geniuses who are not rewarded and there are many educated failures. So, talent, intelligence and education are no guarantees to success (Munroe, 2005:263).  Only the attitude of persistence and determination guarantees success. Great achievers are those who possess immense determination and never give up, even in the face of adversities. There is no shortcut to success. Constant effort, perseverance and rock-solid determination are needed (Desire, Determination, Discipline, Devotion, Dedication and Destiny, 2014). Confucius stated that “our greatest glory is not in never falling, but in rising every time we fall.”

Always bear in mind that your own resolution to succeed is more important than any one thing.”

― Abraham Lincoln

  • Chernoff, Marc (2014): 12 Steps to make a dream a reality. [Online] Available from
  • Chow, Anna (2013): Five tips for embracing thorns on your journey to success.
  • Covey, S.R. (1994): The Seven Habits of Highly Effective People. Simon & Schuster.
  • Meyer, Paul J (2008): It’s All About Attitude. [Online] Available from
  • Simuyemba, Moses (2014). Risk Taking – Taking a Risk.
  • Zeilinger, Julie (2013): Reasons why Risk-taking leads to Success. [Online] Available from