Motivational Message

Many people who start a self-employed business are not successful. The reasons why people fail will differ from person to person. I want to have a closer look at the theories of motivation to analyze some of the reasons for failure

Take the first step in faith. You don’t have to see the whole staircase, just take the first step.” – Dr. Martin Luther King Jr.

Due to the structure of this industry, most self-employed business owners do not employ other people on a full time basis. They do not report to a boss on work progress on a regular basis, nor do they interact with fellow workers on a daily basis, as people working full-time in a formal job do.

The motivation is totally different for the self-employed business owner. We must understand it to be optimally motivated every day in this particular environment.

Quite a lot of people become involved in a self-employed business program due to good salesmanship, and not after they have done their homework. They have high expectations of making big bucks quickly, without much effort or work and study.

False assumptions about Motivation for the Self-Employed business owner

Many people believe that people are only motivated by money and biological drives, like hunger.

Studies have proven that the power of money as a motivator is very limited.   Money only motivates people when they have a relatively small, simple task to perform over a short period of time. The more complex and long term the task is, the less effective money will be as a true motivating factor.

Having a good lifestyle, or the ability to travel and see the world is considered by many people as “nice to have”. The big question is whether it will really motivate somebody to perform and work hard over time on a daily basis.

Most people who join a  self-employed business group are motivated to join because of the guru or salesman telling them about the new lifestyle and the big money they can earn. The problem is that motivation does not last. It is not enough, nor is it a good enough motivating factor, to keep that individual slogging and working hard every day.


I believe that one of the main reasons why so many people are unsuccessful in making the big bucks they expect, despite having joined motivation programs, is due to the fact that the gurus in this industry do not fully understand what really does motivate people.


Newer Theories of Motivation for the Self-Employed business owner

People will not be motivated in their daily task if their basic needs are not satisfied. Their basic needs are not necessarily the potential for a better lifestyle, or the big bucks on some future date.

People are only motivated in the long run if they are doing something that is their passion or that interests them, something that they feel is meaningful. They must have a feeling of being part of a community. They must work for, be part of, and believe that they are working towards, something much bigger than themselves. They must build a legacy. This legacy is not the life on the beach or travelling.

 An understanding of these true motivational factors of people, is missing in the marketing strategies of most business owners when they sell their product, and when they try to motivate people who have joined their team. Let’s have a closer look at them.


Autonomy and the Self-Employed business owner

One of the big motivational factors for people is autonomy. This is the beauty of the self-employed business. This is the kind of job somebody can do where he does have absolute autonomy. He has control over his time, tasks, techniques and the people he wants to work with. He does not have a boss to report to.

The  self-employed business owner has complete autonomy over everything he does. He must develop his own business plan, set his own goals, develop his own time scales, decide for himself on his training programs, and have his own daily plans.

I believe that the importance of this as a motivational factor, is not being used properly in this industry. Reasons for failure are due to the fact that many people starting out in this industry, do not understand all the basic processes involved in planning a business and managing it on a day-to-day basis. More is needed to assist home based business owners with this.


“We are what we repeatedly do. Excellence, therefore, is not an act but a habit.” – Aristotle

People are motivated if they feel that they have learned something, have developed a new skill, applied that skill successfully, and are making progress in the development of their own abilities. They must see and feel the progress. They must be able to measure and evaluate their progress regularly. The athlete preparing for a big event has a training program. He knows where he wants to be on a specific future date. He plans his daily exercise program and monitors his progress regularly. That is the only way he can be assured that he will be in top physical and mental form, on the day of the competition. He is being motivated daily during the slogging period of exercise and preparations because he has a dream, a goal, a plan in action, and he monitors and gets feedback on his progress daily.

The same principle applies to the   self-employed business owner. He must know what he wants to achieve. He must have a plan on how he wants to get there and he has to monitor his progress daily.

There is so much knowledge that a self-employed business owner has to learn and master. He can be overwhelmed by it all, if he does not  have a plan and priorities. By only taking small steps every day he will not be motivated daily to keep on taking action and to work towards his goal. He will lose interest.


Money or profits have a limited ability to motivate people. We are motivated in the long term if there is purpose in our life. We also want to belong and be part of a bigger community. We want to contribute to others. We want to find meaning in life. In his theories on motivation, Maslow called it self-actualization. There must be a purpose bigger than ourselves in life.

I believe that this is not getting enough attention in the self-employed business industry.  People are losing interest and becoming demotivated because the emphasis in the industry is on the “self”; my lifestyle, my travel, the way I want to spend my time… I want to earn big bucks fast.

We must develop a way of motivating people by giving them a bigger purpose in their lives so that they can work for, or be part of, a bigger picture.  Each day they must feel that through their daily actions or work, they will improve their own financial situation, but they will also contribute towards the lives of others and build their legacy.

The self-employed business owner must look at the integration of social entrepreneurship as an integral part of the industry. We must also develop ways to support and motivate the people working with us.


Lessons for the Self-Employed business

“A real decision is measured by the fact that you’ve taken a new action. If there’s no action, you haven’t truly decided.” – Tony Robbins

Motivating people and keep them motivated is a science. In the self-employed business program there are too many people who start, but lose interest over time. The rate of failure is too high. If failure is being defined as people not achieving in the industry what they believed they could or should have achieved, then the real reason for this must be determined. My view is that the important basic theories of motivation are not being applied correctly in the industry.

The nature of the self-employed business lends itself to applying the theories of motivation much better. The environment to motivate people is far better than in the more formal work environment. By applying some of the theories of motivation in our business, we will make more people successful, and in the process, everybody working together will be more successful.

Join our team and we will keep you motivated! Your success is our success. You can reach the sky if you dream-it-plan-it-do-it daily. It will not happen overnight, but remember it is a journey to your goal, not a happening.

Let us work together to make you successful!


Motivational Message: Videos

RSA Animate – Drive: The surprising truth about what motivates us

  • This lively RSA Animate, adapted from Dan Pink’s talk at the RSA, illustrates the hidden truths behind what really motivates us at home and in the workplace.

Dan Pink: The puzzle of motivation

  • Career analyst Dan Pink examines the puzzle of motivation, starting with a fact that social scientists know but most managers don’t: Traditional rewards aren’t always as effective as we think. Listen for illuminating stories — and maybe, a way forward.

Ultimate Motivation No Excuses

  • Motivation is one of the most powerful forces in the universe.
  • It gives us the power and intent to go after our dreams and make them become reality.
  • Motivation inspires us to do great things and picks us up when we are down
  • This video is dedicated to everyone that wants to be inspired and motivated.
  • After watching this video you will realize that you have the power to achieve your goals, as long as you believe in yourself!
  • Note that I used to own the domain: but I did not renew it and it is now owned by someone else.
  • Watch the video

Les Brown – How To Live Your Dreams

  • An awesome classic video from Motivational Guru Les Brown. It’s probably about 30 years old but I think his message is even more important now than ever.
  • It’s a sad fact of life that most of us have been programmed for something less than our highest potential.
  • And that pretty much sucks, wouldn’t you agree? The good news is there IS a way to turn that around and RE-program your brain for optimum achievement.

Never give up by Nick Vujicic

  • Born in Australia without arms or legs, Nick Vujicic, now 30 years old, has become a symbol of triumph. After enduring years of torment and attempting suicide at age 10, Nick says, he had an awakening. Find out why Pastor Rick Warren says Nick is one of the best examples of winning the hand you’re dealt he’s ever encountered. How did Nick choose to make the most of his life? Watch and see.

Maslow’s Hierarchy of Needs

  • Developed by psychologist Abraham Maslow, the Hierarchy of Needs states we are motivated to engage in behaviors that have the highest probability of fulfilling unmet needs. Incorporating five levels of needs, Maslow’s theory of motivation is one of the most influential theories and was the catalyst for the creation of many of the motivational theories that we see today.
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