The Internet Marketer can operate his business from home as a freelancer. Learn more about these work home  opportunities, where to get the necessary skills and knowledge to develop your own home business, and many more to help you becoming successful being your own boss as a self-employed internet marketer.

Definition of Internet Marketer

Opportunities for the Internet Marketer as a FreelancerThe Internet Marketer is doing his Marketing efforts done solely over the Internet. This type of marketing uses various online advertisements to drive traffic to an advertiser’s website. Banner advertisements, pay per click (PPC), and targeted email lists are often methods used in Internet marketing to bring the most value to the advertiser. Internet marketing is a growing business mainly because more and more people use the internet every day. Popular search engines such as Google and Yahoo have been able to capitalize on this new wave of advertising.


Internet marketing refers to a set of powerful tools and methodologies used for promoting products and services through the Internet.

Internet marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the Internet.

Internet marketing can deliver several benefits such as:

  • Growth in potential
  • Reduced expenses
  • Elegant communications
  • Better control
  • Improved customer service
  • Competitive advantage

Online marketing is also known as Internet marketing, Web marketing, digital marketing and search engine marketing (SEM).


An Internet marketing certificate program can help you gain in-demand skills designed to meet the needs of today’s companies. You may choose to focus on a broad-based program, which covers such topics as:

  • Creative Development
  • Building a Website
  • Tracking Methods, Reporting and Testing
  • Analyzing Customers, Markets and Planning
  • Regulations
  • Search Engine Marketing
  • Organic and Paid Search
  • Integrated Campaigns and Multi-Channel Marketing
  • Creating an Online Brand
  • Website Analytics

In addition, advanced courses in internet marketing  may be offered in disciplines such as Web analytics, social media, email marketing, affiliate marketing, mobile marketing and search engine marketing.


Degree Level:  Bachelor’s degree*

Degree Fields:  Marketing, computer science, statistics or a related discipline*

Experience:  1-5 years**

Certification:  Voluntary certification is available from the Institute of Management Consultants USA**

Key Skills:  Able to manage pay-per-click campaigns, possess copy writing skills, understanding of search engine optimization and website marketing, able to write advertising copy, able to conduct website analytics*

Computer Skills:  Familiarity with Google AdWords, e-mail campaigns, creating ads and graphics, able to create website landing pages, advanced Microsoft Excel use skills*

Step 1: Earn a Bachelor’s Degree as an Internet Marketer

According to the U.S. Bureau of Labor Statistics (BLS), classes in marketing, sales, consumer behavior and market research are related to working in the field of marketing. Aspiring internet marketing consultants can earn a bachelor’s degree in business administration, marketing or internet marketing. Classes in these programs may cover topics like consumer behavior, sales, social media optimization, website advertising, marketing businesses and digital imaging.

Success Tip:

  • Complete computer classes. Students in business administration or marketing programs may not receive instruction in computer programming concepts or website design. Classes in these topics may be available from other school departments and could count towards the general education requirements included in most bachelor’s degree program curriculum. Completing computer-related classes could better prepare individuals to work in the field of internet marketing after graduation.

Step 2: Begin Working in the Field as an Internet Marketer

Most internet marketing consultant job positions require experience working in marketing. Recent bachelor’s degree program graduates can obtain this experience by working in an entry-level position in the field. Individuals in these positions may collect and analyze complex data sets of customer trends to provide advice about marketing tactics.

Step 3: Begin Working as an Internet Marketer Consultant 

Internet marketing consultants may practice independently or be employed by large firms. Many begin a career in a firm before branching out to offer their services as a consultant. These consultants provide advice to clients about internet marketing techniques for sales or advertising purposes.

Success Tip:

  • Become certified. The Institute of Management Consultants USA offers the Certified Management Consultant (CMC) designation. This credential is available at three levels: ‘basic’ for individuals with 3-9 years of management consulting experience, ‘experienced’ for individuals with ten or more years of consulting experience and ‘management’ for individuals with at least 20 years of experience. Typically, earning any of the three levels of this credential requires passing written and oral exams.


Affiliate Marketing Internet Marketing Analyst
Analyst, Internet Strategy Internet Operations Coordinator
Associate Director, Web Communications Paid Search Operations Manager
AVP, Interactive Marketing and New Media Portal Product Manager
Business Analyst – Ecommerce Portfolio Mgr. Web Analytics & Search
Business Development Manager Product Development Manager
Business Intelligence Manager – Internet Usage Product Director, e-Marketing
Catalog Marketing Research and Analytics
Consumer Marketing Search Engine Marketing Specialist
Content Analyst Search Technology
Corporate Web Project Manager Social Content and New Media Specialist
Database Marketing Strategy & New Channel Development
Digital Media Analytics Web Analyst
Digital Relationship Marketing Web Analytics & Customer Loyalty
Ecommerce Communication Manager Web Analytics & Optimization
E-Commerce Marketing Coordinator Web Analytics Consultant
Email Marketing Manager Web Marketing
eMarketing Strategy Web Metrics
Group Manager, Interactive Marketing Web Research & Analytics
Internet Advertising Web Services
Internet Development Web Site Measurement

Many of you wonder if you can make money with Internet marketing. Of course you can! In some cases you could make enough money to quit your day job. I know it seems like everyone is out there selling you some kind of e-book or program for $49-$79 to teach you how to make money online and when you pay for it, all you end up getting is a program that really tells you nothing. It seems like everyone out there is trying to make a buck off of you and your dreams. Eventually everything becomes white noise and you don’t know who to listen to or where to turn.

One thing that’s important to understand is that there are hardly any gurus out there that truly know what they’re doing. You would be amazed at how much information you can learn just by getting online and doing some research on your own. There are many affiliate programs out there that are willing to pay a commission for products that you sell on your own website or blog. Starting a blog is easy and free. There are millions of blogs out there on the internet and anyone can start one. Amaze your clients with your knowledge and abilities you have to assist them.


As traditional marketing is definitely not that cost-efficient, most companies sought the expertise of an internet marketer to help augment the lack of massive traditional advertising campaigns or strategies that usually drum up publicity for the business or the company. With the advent of Internet and the continuous advancing technology, everything becomes cheaper than the traditional way things were done. Business owners are presented with several online marketing options that are both effective and affordable. Some of them are:

Search Engine Optimization or SEO

  • This is the strategy used to boost website traffic. Through various SEO techniques implemented by professional SEO Company, a business or company gets to enjoy more visitors to their websites. The key player in this strategy is using the right and relevant keywords in various SEO techniques. With more visitors viewing your site, the higher the chance of making sales. Most businesses entrust their search engine optimization campaigns to experts from a trusted and reliable SEO company.

Pay per click or PPC advertising

  • This is another effective online marketing technique that drives traffic to your website. Unlike organic or natural search engine optimization techniques, PPC’s are paid advertising. Different banner ads and links are used along with keywords that are placed in search engines, related websites and social media. The two major search engines, Yahoo and Google have these pay per click (PPC) programs for web marketers. The company pays every time an ad is clicked. Each clicked ad will lead back to the company’s landing pages where visitors are called to action. And although it is paid, the cost is just a fraction of the cost spent for traditional advertising campaigns.

Social Media Marketing (SMM)

  • This is the most preferred and popular marketing strategy and tool nowadays, because it is a very effective online marketing tool. More business entities are using the social media sites to interact with stakeholders – customers, investors, employees and suppliers. Almost all digital marketing firms realizes the wide reach covered by social media sites so it will be the best platform to launch any online marketing campaign or brand introduction.

Email marketing

  • This is still an important online marketing technique. Email alerts or auto responders and e-newsletters are still proving to be effective in getting a wider reach for the campaign. This technique requires careful implementation and seeking permission from the users before sending the email alerts and other promotions. A more targeted email marketing campaign is proven to be the successful ones. Defying the odds of looking spammy and a specifically targeted audience is the key to a successful email marketing campaign.

Viral Marketing

  • This is another form of online marketing an internet marketing company may use. By using video and other interactive methods to attract customers, an advertisement can go viral in the Internet. This is the online version of “Word Of Mouth” marketing. Knowing how to trigger and capture emotions are key factors in getting viral.

Article Marketing or Guest Blogging

  • This form of online marketing is where articles are written about specific topics or niche and the articles build back links to the site or direct traffic to an affiliate product. Blogging sounds more personal and are actually looked at as personal experience shared to the world. Blogs tend to get high trust ratings from people especially if the writer is known to be someone in a specific field.

Affiliate marketing

  • This is promoting someone else’s products or services and receiving a fee for the referral. It is said that affiliate marketing is already dead, but there are still a few leveraging from it. Since there’s just a parcel doing it, the competition is not that tough compared to the more popular search engine optimization, pay per click marketing, or social media marketing.


Think of Ways to Promote Your Business

First, ask yourself these questions:

  1. Exactly, what kind of online analyst are you?
  2. Do you do market surveys, data research or both of these?
  3. Do you bill hourly or at a fixed rate?
  4. How much money will you ask for?
  5. Do you specialize in a particular business sector or in a specific niche area? If so, just what is it?
  6. Why should folks hire you? What makes you a one-of-a-kind analyst, and what advantages do you deliver to companies?

Suggestions on Ways to Divulge Yourself as an Internet Marketer

Blog-post promotions:

  • Internet marketing
  • News releases
  • SEO
  • Leaflets, handouts and newspaper ads
  • Cross-advertise with complementary businesses


Doing business from home and becoming independent as an Internet Marketer is among the most-preferred method to live for most people. If you possess an aptitude for marketing, being an at-home, being an internet marketer may well be the perfect business venture for you. Likewise, this profession is one of the fastest enterprises to set up.

Things Most People Should Know

To become effective as a internet marketer, you’ll need to learn how to navigate the web both rapidly and thoroughly. Internet research must recognize different ways to get online access, and they must possess a strong knowledge of internet search engines and internet analysis tools. In this profession, folks need to find large volumes of information and distinct facts about a business sector or a research category.

Find a Room to Build Your Workplace

A freelance, internet marketer need a home base. Ultimately, you’ll require a computer system with an excellent Internet hookup. Additionally, you’ll need to determine an approach to record your work hours; a method to invoice your clients; a way to pay your tax obligations; and a solution to store your data.

Since the internet marketer produces large amounts of data and hard-disk space, it’s recommended to own some form of data backup; most people can acquire an external hard-disk or make use of web-based storage alternatives.

Produce a Website or Blog

Given that you’re going to be browsing over the Internet, it’s crucial to validate your company on the web by flaunting your achievements. Furthermore, several of your customers can locate you without a problem when you own a web page or blog site. Internet sites can be designed rather quickly, and they cost almost nothing.

You’ll also need to develop a website brand-name, which will embody your company and will guide folks to locate you online. Similarly, you’ll want to hire a web host.

A Handful of Other Factors to Consider

You’ll need to make several choices about separating your professional life from personal-home life:

Pretend like you need to travel back and forth to work: Wake up at a routine hour, and carry out a day-to-day schedule. Take a shower, get suited up, snatch your espresso and head to your home-based office.

Create business hours: Owning fixed, operating hours enables you and your loved ones to recognize when time is needed to do the job. Naturally, there are breaks for doing household duties, but there must exist hours for work only – make personal and professional-hours part of your daily routine.

Divide living space: When operating from home, it’s essential to own work space that’s devoted to your enterprise. This does not include the dining table! Dedicate space for a work desk, or perhaps bisected a room to do business-only, far from the common areas.

Get out of the house: If you’re doing the job full-time from a home base, it’s vital to leave the residence, at least once per day. It can be stressful to work from home for extended periods of time; grant yourself an inventive breather, and travel to a head-clearing location for an hour!


1. Communicate with Customers

Whether it’s an email newsletter, a monthly flier, a reminder card for a tuneup, or a holiday greeting card, set up a system for reaching out to the customers you already have. Dedicate time to creating and maintaining a database of contact information, including phone, email, and snail mail addresses. If there’s a social media element to your business, invite people to your page or website and keep that online element fresh.

Remember that all of your messages don’t need to be advertising — some can be useful information or can serve the community. In the long run, communication will pay off.

2. Provide Great Customer Service

Good customer service means going the extra mile to meet customer needs. Customers remember being treated well, and positive customer experiences result in repeat business. Pay attention to customer concerns and complaints. By letting you know when they’re dissatisfied, your customers give you an opportunity to resolve their issue and to improve your service.

Make sure that there’s a clear and accessible way for customers to communicate with you, whether it’s in person, by phone, or by email, and that you have someone assigned to customer service on an ongoing basis. Remember to maintain an upbeat and positive attitude toward your customers; the reputation of your business is at stake.

3. Provide Customer Incentives

Customer incentives give people a reason to return to your business. They come in a variety of forms; buy two and get one free, frequent shopper points, rebates, adding a free service to the sale, gifts, and gift cards all offer enticement for people to choose your business when they decide to spend their hard-earned dollars.

Coordinate your incentive program with your marketing efforts and make sure the incentive is appropriate for your target audience. You can use the incentive program to boost business during slow seasons and to promote new products.

4. Build a Reputation for Reliability

Your company’s reputation is closely related to the reliability of your products and service. The more reliable these are, the more likely your company is to have a favorable reputation.

If you say a purchase will arrive on Wednesday, deliver it on Wednesday. If you say that a service will be provided by 3 p.m. on Thursday, do your best to make that happen.

Be reliable, communicate clearly, honor your promises and warranties, and be considerate of your customers’ time and concerns. If something goes wrong, let customers know immediately and compensate them for the inconvenience.

5. Be Flexible with Policies

Remember that each customer is an individual with unique circumstances and needs. Do everything within reason to solve customer problems or complaints. Don’t assume you understand the situation before you have heard the customer out and made an effort to see things from their perspective.

If you demonstrate that you’re listening, you have a better chance of retaining their business, even if you can’t fully solve the problem. Responses such as “That’s our policy” will ensure customers never come back.

6. Don’t Hide Behind Technology

Make sure that you clearly communicate to customers how they can get a real person to help them. The frustration of not being able to reach a human being at a business is such a universal experience that it has long since become material for comedians.

All of us have experienced poking numbers on our phone as we try to reach someone to help us, or listening to endless recorded music and finally giving up. The harder it is for a customer to speak to a real person when they have a problem, the less likely it is you’ll see that customer again.


  • The Digital Prospect –