In this module you will discover how you can design your own unique innovative Sales Strategy to help you remain relevant to your market and so be able to sell better, and more.


This topic is part of the training course for entrepreneurs entitled “How to Boost your Business Revenue with Powerful Selling brought to you by in collaboration with Grodynamix.


On completion of this module you should be ready to start your own journey to find the right innovative sales solution for your current customers and market.


The Main Points Covered in the most Innovative Sales Solutions  are:

Three examples of Innovative sales strategies namely:

  • Brand orbits
  • Pull messages and
  • Value-chain communities


You will learn how to design your own unique strategy to ensure your business success.


In previous topics you looked at ways to adapt your sales approach in order to effectively involve your customers in creating and delivering Shared Value. Now you will look at three examples of innovative strategies that have been successfully adopted by businesses in recent times—all centred around Shared Value creation.


The Brand Orbits sales solution will help you to attract customers, just like the centre of gravity in nature—rather than the traditional outdated approach of “target, aim and fire”.


The second strategy addresses the importance of the messages you convey.


The third strategy will show you how to build a communications hub that draws customers in.


All these strategies, which are driven by partnerships, collaboration and innovation, result in customer value. The outcome is meaningful increase in your sales, revenue and business growth. By using these tried and tested common elements, together with the resources supplied, you will be able to design your own innovative sales strategy that is relevant to your market.

“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe” ―Simon Sinek

“Sales are contingent upon the attitude of the salesman – not the attitude of the prospect.” –W. Clement Stone

“Make your customer the hero of your stories.” ~ Ann Handley

“Make your marketing so useful, people will pay you for it.” ~ Jay Baer