Tried-and-tested tips to bootstrapping your start-up.

We believe business mastery for self-employed or aspiring self-employed entrepreneurs is possible through personal excellence. This will help them to achieve their dreams of successful business growth and enjoy a balanced lifestyle.

How to start a company with little capital

Entrepreneurial Challenges Newsletter Seventieth Edition - Tried-and-tested tips to bootstrapping your start-up

Tried-and-tested tips to bootstrapping your start-up

Bootstrapping is the act of starting a business with no money — or, at least, very little money. Bootstrapping a business is difficult, but it’s by no means impossible.  Alicen Naicker has tapped into an under-serviced niche with a huge clientele. Her clients include churches, funeral parlours, schools, crèches, corporate clients and SMEs. She has 1 200 repeat customers on her books, including the Free State Department of Education. She services clients in Swaziland, Namibia and Zimbabwe. And it all started with 50 chairs and a steel table — which was all she could afford with her R2 000. Here are eight lessons Alicen has learnt from bootstrapping her business.

Entrepreneurial Challenges Newsletter Seventieth Edition – Latest articles on Dream It! Plan It! Do It!

Entrepreneurial Challenges Newsletter Seventieth Edition - Tried-and-tested tips to bootstrapping your start-up

20 steps to getting PR for startup businesses

Did you know that 14% of startups fail due to poor marketing? Founders get stuck on their ideas, work on great products and somehow forget about the one metric that matters early on — the number of customers.  So, if you’ve built a great product and assembled a team, it’s time to start thinking about user acquisition. That’s where PR comes in.  Click here for some magic of getting PR for startup businesses. Don’t expect it to be easy, fun or comfortable. You might hate every moment of it but once you get your first feature — everything will be worth it!

Entrepreneurial Challenges Newsletter Seventieth Edition - Tried-and-tested tips to bootstrapping your start-up

It Takes a Village

No one builds a successful company alone. Building a successful business “takes a village,” as they say. And for many entrepreneurs, connecting with people and nurturing relationships is a natural strength. But are you nurturing the relationships your business needs to grow?  Strong relationships with customers and partners, peers and mentors, local communities and online communities can provide true sustenance – both at work and in life. Get some advice from a panel of entrepreneurs and experts here.

 

 

Entrepreneurial Challenges Newsletter Seventieth Edition – Interesting Reads

Entrepreneurial Challenges Newsletter Seventieth Edition - Tried-and-tested tips to bootstrapping your start-up

Take control of your personal brand

As an entrepreneur, building your personal brand is a vital and foundation step in building your business. People need to buy into you before they will buy into your business idea or your products or services.  If you’re a youth entrepreneur, it’s even more important because you need people to see past any gaps in your experience and choose to buy into you anyway. Without a credible personal brand, you run the risk of potential investors and customers thinking you are too young, too inexperienced or too risky. Read more here.

 

Entrepreneurial Challenges Newsletter Seventieth Edition - Tried-and-tested tips to bootstrapping your start-up

Success Story:  An entrepreneur who went from goodwill clothes to millions of fans

Brian Tracy is a success coach who has written more than 70 books, spoken to millions of people all over the world and played a major role in developing some of the greatest leaders on the planet. Yet, his parents never gave him a compliment until he was 15.   His family theme song growing up was “we can’t afford it.”  In this clip you’ll hear Brian share stories from his upbringing and understand that while negative thoughts and circumstances might be in your present, they do not have to define your future.

 

 

 

 

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Entrepreneurial Challenges Newsletter Seventieth Edition: Inspirational quote

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