Core Competencies

Self-knowledge, learning to understand yourself and using your abilities, core competencies, when you’re Self-Employment is a process, not a once-off occurrence. The better you know yourself, discover your core competencies and understand your “WHY” the better your chances are of developing a successful and sustainable Self-Employed Business.

Much research has been done on this subject. I want to emphasise some of them and a process of using them, that I believe can benefit the self-employed business owner.

I can’t over-emphasize the importance of knowing your own abilities, of using them and continuously developing them, in order to have a sustainable, self-employed business. In this series, I will discuss the importance of finding and using your passion and strengths.

Other important self-knowledge and self-analysis requirements that I believe are crucial, are those that have been developed by Simon Sinek and John Maxwell. Let’s discuss why I consider these to be important tools to help you develop your business.

John Maxwell developed the concept of ”Dream Mapping” ᵃ)ᵇ)

Anything you want to achieve, or believe you can achieve in the future, must start with a thought or dream. Perhaps your idea of developing your self-employed business is still in the “thought” or “dream” stage at the moment.

The problem we have is not in dreaming about the future; but in how to dream-it-plan-do-it. If we cannot develop these sometimes vague ideas or concepts into action plans, they will disappear. If the process of developing them is not being done in a structured way, we will come to the wrong conclusions and our dreams will not be realised.

In the above mentioned book, John Maxwell guides us through a process to get clarity about our dreams.

Getting clarity about your dream of a home-based business will substantially improve your chances of having a successful self-employed business.  Therefore, I recommend that you read Maxwell’s book  and answer his questions, to help you on your journey to self-knowledge.  Find the reference at the bottom of this article to do so ᵃ)ᵇ).

Simon Sinek developed the “Golden Circle” concept ᶜ) ᵈ) ᵉ).  In his studies, he points out that success is not so much dependent on how or what you are doing but WHY. If the “why” is wrong then “what” and “how” will not help in leading you to success.

The WHY is the purpose, the cause, belief and the value system driving you in your self-employed business. This helps to explain why some people, organizations or self-employed businesses are more innovative, more profitable and more successful than other businesses.

I strongly believe that this also explains one of the main reasons why 97% of self-employed businesses are unsuccessful. Most people start a self-employed business as a “getrichquick” scheme” or some other wrong reason.

Get clarity about WHY you want to get involved in a self-employed business.

It needs to be the type of business where you can use your passion, skills, knowledge and talents to create the kind of value that other people are willing to buy. This is the only way in which you will be driven by a deeper cause, belief and value system that will keep you motivated and operating at your personal peak performance. By using your ability to create value in the lives of other people; value that they are willing to pay for, you will have the basis of a sound self-employed business that will earn you money.

The self-employed business   owner operates alone. The success of his business depends entirely on him. The better he knows his own abilities and uses them optimally in his business – the more successful he will be.

Discovering your “Why” – the reason, belief system and values that inspire you to start your own home-based business – will ensure that the business you develop will provide the ideal products or services that people are willing to buy. . Map your dreams—make them a reality, “dream-it-plan-it-do-it” and enjoy the success of your self-employed business.

The next steps in the process to monetize your WHY will be discussed in subsequent articles.

Core Competencies: Quotes

  • “Be sure to complete the Smart Work before you start the Hard Work.” – Unknown
  • “If you don’t have time to do it right, when will you have time to do it over?” – John Wooden
  • “It is unwise to be too sure of one’s own wisdom. It is healthy to be reminded that the strongest might weaken and the wisest might err.” – Mahatma Gandhi
  • “A competent leader can get efficient service from poor troops, while on the contrary an incapable leader can demoralize the best of troops.” – John J. Pershing
  • “Competence, like truth, beauty, and contact lenses, is in the eye of the beholder.” – Dr. Laurence J. Peter
  • “I would rather have five energetic and competent enemies than one fool friend.” – Edward G. Bulwer-Lytton
  • “Any event, once it has occurred, can be made to appear inevitable by a competent historian.” – Lee Simonson

Core Competencies: Videos

What’s your Core Competency

  • It’s tough enough identifying your own core competency, not what you are good at but what are you really great at.
  • Core competency is what your strengths lie in, what you do best and therefore can provide as a efficient serive to others.

Nick Hixson Podcast 18th November on Core Competencies

  • Unconscious incompetence, conscious competence then unconscious competence! This is the journey Nick Hixson describes that it is taken by us in business as we learn over a period of time. Business analyst Nick Hixson says we manage a business believing we have competence in a skill or perhaps a wide variety of skills. With time, we become conscious of our capabilities and perform skills automatically and unconsciously. Listen to Nick’s insights into strategies for core competencies.

The 21 Irrefutable Laws of Leadership by John C. Maxwell – Audiobook

Some comments about this Audiobook:

  • “This audio has helped me in my life in so many ways. Me and my friend have been listening to John Maxwell for years. Last year, I was inspired to follow my passion for coffee and entrepreneurialism. While in college, I start a coffee business as a catering business. Now, I am taking the big leap of faith into a greater establishment”
  • “Excellent Leadership Training.”
  • “I don’t know what made Me listen to this, BUT it was exactly what I needed and desired to hear. Thank You.”
  • “I thought the same thing… However this is an awesome listen!! Especial for people who are building leadership characteristics… for more info visit my page … thanks guys!”
  • Watch the video

The Success Principles – Jack Canfield – Audiobook

Some comments about this book:

  • “One of the great things about living in today’s world of abundance and opportunity is that almost everything you want to do has already been done by someone else. It doesn’t matter whether it’s losing weight, running a marathon, starting a business, becoming financially independent, triumphing over breast cancer, or hosting the perfect dinner party. Someone has already done it and left clues in the forms of books, manuals, audio and video programs, university classes, online course,seminars and workshops.”
  • “I have the hard cover of this book, it’s brilliant. I enjoyed listening to this audiobook for a change… just wondering if you have a part 2 or part 3 etc…?”
  • “Jack Canfield is my all time favorite motivational speaker……keep up the good work, Jack.”
  • “Thank you for this wonderful material!!”
  • Watch the video

Simon Sinek: Love Your Work

Comments from some people that watched this video:

  • “That’s why I’m a network marketer I feel fulfilled every time I help some achieve their goals! The corporate life aint for me.”
  • “Your life is your message to the world. Make sure it’s inspiring.”
  • “Great vision! Great goal! Great talk!”
  • “Awesome talk about doing stuff for others and implications on management and working together.”


ᵃ)John C Maxwell: My Dream Map. An Interactive Companion to Put Your Dream to the Test.


ᶜ)Simon Sanek: Start With a Why, How Great Leaders Inspire Everyone to take Action.