In this topic you will explore practical ways to drive your business towards building an agile sales approach that is responsive to changes in your consumer market.

On completion of this module you will have a clear idea of what it will take to build a business where the sales function is centred around the customer and his changing expectations and behaviour, and which involves him in the way you create and deliver value.

 This topic is part of the training course for entrepreneurs entitled “How to Boost your Business Revenue with Powerful Selling” brought to you by in collaboration with Grodynamix.

Main Points Covered in the Sales Approach training:

  • Examine how you see your customers, and how they would LIKE you to see them
  • Looking for the “why” that drives your business
  • How to adapt to new customer expectations and behaviour
  • Business areas where you may need to adapt


In the previous topic you learnt about the changes in buying behaviour and discovered why you need to know how buyers think and behave to boost sales. Now it is time to examine your own business and how you see your customers.


  • What do your customers represent to you? Is it just cash in the till? Or more?
  • What role do they play in your business? And what role would you LIKE them to play?
  • Are they merely consumers of your products or services? Or are they involved in your business on a deeper level?
  • Understand your business from your customers’ perspective.


This training section will help you to adapt the way you think to ensure a powerful and positive effect on your business including: Efficiency, Strategic Planning, Marketing, Sales & Product research, Customer Loyalty, and Use of social media.


“If You Are Not Taking Care Of Your Customer, Your Competitor Will.” – Bob Hooey

“Approach Each Customer With The Idea Of Helping Him Or Her To Solve A Problem Or Achieve A Goal, Not Of Selling A Product Or Service.” – Brian Tracy