About us my name is Freddie Kirsten. I graduated in Economics at the University of Stellenbosch in 1971; was able to retire comfortably in 2012.

Being an entrepreneur, has taught me some valuable lessons, not only in terms of the right things to do but also the mistakes one should avoid, to be successful in a business and charity.

My strengths have been tried and tested, and I continue to prove time and time again to be strong at:

  • executing tasks, I am an achiever that loves taking responsibility

  • building relationships, I prefer to work on an individualistic basis

  • being a strategic thinker, I am a learner and an innovator

I am part of a team that are in the process of developing various activities on the internet.

Our Vision is:

To provide an inspirational, practical business development action plan that empowers and supports Self Employed entrepreneurs to:

  • optimize their personal talents and skills
  • expand the market for their products
  • successfully grow their businesses
  • realise their personal dreams
  • by utilizing our internet based technology tools

Self Employed entrepreneurs can only realise their dreams and live a fulfilling life by achieving a sustainable income that empowers them to:

  • satisfy their personal and family financial and psychological needs
  • utilize their talents, skills, strengths and other unique abilities to contribute to their family and society at large.

Our Dream it! Plan it! Do it!  vision is to encourage Self Employed entrepreneurs to overcome self-imposed limiting thoughts, habits, and experiences, which prevent them from:

  • achieving their full potential
  • taking their business to new heights, and
  • enjoying a life of self actualisation and happiness.

Dream it! Plan it! Do it!  provides the knowledge and expertise necessary to empower the Self Employed entrepreneur to live the life of their dreams!

Our vision is to develop internet platforms designed to increase awareness of the opportunities available to Self Employed entrepreneurs. The intention is to inspire them to realise their dreams and assist them on their journeys to achieve business success and a happy personal life.

This will be achieved through our following internet platforms:

  • Know Thyself – these self-evaluation instruments give self employed individuals access to various tools which assist them to create a personal development action plan.
  • My Uplifting Quotes – practical, inspiring messages – the daily companion of the self employed.
  • In the Secret of my Success we support self employed entrepreneurs in optimizing their talents, increasing their income and expanding their markets.
  • We are developing a model for Visual Storytelling Marketing to assist Self Employed business owners sell their products and grow their enterprises.


It is our Vision that these platforms will alert Self Employed people to recognise and implement the liberating opportunities and positive practices, that provide an escape route from the often overwhelming and defeating influences of pessimistic thought or negative environment.

Our Quest is to create:

  • job opportunities for the unemployed, through the successful growth and development of individually owned businesses.
  • attainable goals for those who aspire to become independent Self Employed business owners.
  • a learning platform for the Self Employed that encourages self knowledge, self development and business growth.
  • unique opportunities for marketing and market growth for the businesses of the Self Employed.
  • alternative opportunities for the already Employed individual, to generate additional income streams, with their own part time business.
  • extra income opportunities for Retired and Semi Retired people.

Dream it! Plan it! Do it! Our philosophy:

By empowering people to create their own sustainable income stream, we can improve the lives of people on this planet and make it a better place for everyone.

“If you can dream it, you can achieve it.” Zig Ziglar
“To accomplish great things, we must not only act, but also dream; not only plan, but also believe.” – Anatole France
“Coming together is a beginning; keeping together is progress; working together is success.” – Henry Ford
“A dream doesn’t become reality through magic; it takes sweat, determination and hard work.” – Colin Powell